The client leaned on our team for creative direction and best practices for this campaign. While we wanted to keep the unit fairly simple and focused on the individual, we wanted to include some alluring animation to catch the user’s attention and encourage them to click through to the website to learn more about the Medicare Supplement Plans. The first units showcase the benefits of signing up for UHC’s Medicare Supplement Plan and include imagery that resonates with the 65+ target audience. As the viewer moves further down the funnel into a more intent mindset, we included standard banner units that have straightforward messaging and a clear CTA.
