Game 2 – Mix. Match. Chew.
The client was looking for a fun way to show off the numerous gummies in their Airheads Gummies pack. Using the different gummy shapes we created a variety of faces for each of the card. From there we worked with the client and development team to create a matching game that shows off all the different gummy combinations. The user is prompted to click the cards to find all the matches before time runs out. Once they complete the game, they are brought to an end frame where they can either click to play again or click out to the microsite to play the other Airheads games.
Game 3 – MMMemory
The client was looking for a fun way to show off their different Airheads Soft Chews flavors. We decided to develop a memory game where the user is presented a sequence and must click the flavors to mimic the order. The different flavors glow and play a note to show the pattern. The user must then remember the sequence and play it back as the pattern continues to build. If the user messes up the pattern, they are brought to an end frame where they can opt to play again or click out to the microsite to play more games.
Airheads SnapAd
The client was looking for a way to promote their microsite and various games through social. Because the target demographic generally skewed younger, we recommending creating a SnapAd. I created a storyboard that highlighted a number of characters from their various games, and worked closely with the animator to ensure that the video maintained the fun, playful brand feel that we encapsulated in the games.