Raymour & Flanigan – Seasonal Creative
I worked closely with the Raymour & Flanigan team to decide on the aesthetic, products and media mix for each season. Below is a sample of the fall creative we selected to showcase different fall styles for the consumer’s home. Each season, I helped to strategize, art direct, and execute the various display ads, social posts and standard banners to showcase the seasonal furniture collection.
Banner Ads
In addition to the seasonal furniture pushes, we mixed in a selection of evergreen digital banners as well as promotional banners as shown in the the mattress and dynamic shoppable creative below.
Fall Social Creative
We worked with the Raymour and Flanigan team to show a variety of user generated content and showroom imagery to help inspire the viewer’s home style. While the showroom imagery helps to showcase the products, our insights found the user generated content resonated more with the target audiences.
